Corporate conferences and events have been a major driver for business growth and acquisition for years. In 2018, the global events industry was valued at $1,100 billion, and it was expected to grow ...

Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how ...

Developing a strategy for a high-profile event makes for a great experience that benefits both the communications professionals and attendees. Using strategies like creating a media angle for the ...

We need to know the population of your event because it drives how we build our registration form. Know where precisely the event is taking place. Make sure to include parking information, offer ...