When it comes to the iPad, Apple acts like one of those pushy parents who can never be satisfied no matter how much their kid achieves, or even overachieves. You and I might look at the iPad and see a ...

Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web ...

Microsoft has come out with a new marketing campaign that features a man called Mackenzie Book (read: Mac Book) explaining why a Surface Laptop 2 is a better option than an Apple MacBook, in his ...

CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.