Understanding your customers’ most valued features is essential when launching a new product or service. With varied preferences and options, it can be challenging to pinpoint the functionalities and ...

Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely ...

Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key teaching objectives, offers ways to use the tutorial as part of a course and/or set of conjoint ...