The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to authors Philip Kotler and Gary ...

Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

E.W. Scripps Co. had a big year in 2018 for political advertising on its network of local TV stations. Its new approach to political-ad sales helped to nearly double its revenue in the sector versus ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.