More than just a visual representation of a brand, packaging serves multiple purposes: it protects the product, ensures its integrity, and plays a crucial role in informing consumers about the ...

Explore the artform of package design through best practices employed by major consumer packaged-goods companies. In this fun-filled course students will explore how to use visual storytelling to ...

A new market analysis projects steady growth for packaging design services, driven by the expansion of the FMCG sector and ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

A packet is emptied, a box flattened, a cup discarded. From the consumer’s point of view, packaging waste disappears the moment it enters a bin. For businesses, that moment often marks the end of ...

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Studies indicate that ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...