Add Yahoo as a preferred source to see more of our stories on Google. The best homes, beneath their furnishings and paint colors and finishes (or, in the best cases, intertwined with them), have an ...

Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions matter, ...

A consumer strolls into a convenience store to buy a snack and soon confronts a smorgasbord of choice. What factors will guide that customer's decision? Conventional marketing wisdom, which thinks in ...

“Context-aware computing has one exciting future,” says William Clark, a Gartner Inc. analyst. By 2013, more than half of Fortune 500 companies will have context-aware computing initiatives, he ...