It’s official – personalisation matters. The concept of personalisation has reached beyond the digital marketers and into the boardrooms and business functions of many types of organisations across ...

Categorising content and building user profiles and aggregated behaviour models helps marketers become more scientific in discovering who their ideal customers are likely to be, sometimes with ...

Contextualising information, influenced by general purpose social and commerce applicaitions, bots and AI-powered chats. Having a major influence on how financial information will be presented as ...