Snapchat brings AI-powered conversational advertising to its app

Users will be able to chat with a brand's AI agent to do things like ask questions and get recommendations.

Experian Meets the Next Generation with First 'AI Sponsored Snaps' to promote Financial Education on Snapchat

Experian® today announced it plans to expand access to trusted financial education by integrating into Snapchat’s AI ...
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Snapchat moves ads into chats with AI agents designed to feel like conversation

Snapchat is expanding its push into AI-driven advertising with a new format built directly ...

Snapchat is rolling out sponsored AI agents

It was only a matter of time before they found a way to use AI agents as corporate shills. On Tuesday, Snapchat rolled out AI ...

Snapchat brings conversational AI ads that let users interact with brands

Snapchat is introducing AI Sponsored Snaps that let users interact with brand AI agents in chats, aiming to boost engagement ...
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What the $400 million Snap-Perplexity deal means for users

Snap Inc and Perplexity inked a $400 million deal for an AI-powered search engine.Jonathan Raa/NurPhoto via Getty Images Snapchat users will soon be able to use the app as an AI search tool. On ...
Digital Trends

Snapchat will answer your questions with Perplexity’s AI search built into chat

What’s happened? Snap Inc. has struck a $400 million deal with Perplexity to embed its conversational-AI search engine directly into the Snapchat interface. The integration is slated for rollout in ...