Customer acquisition costs are rising. Many brands target customers who don’t see themselves in the experience—leading to low ...

People say that “cash is king,” and they're not wrong. Without cash flow, a business can't survive. But while revenue is the bloodline for every business, not all revenue is created equal. There's ...

Happy customers are a B2B brand’s best salespeople. These brand advocates can be tremendously potent ambassadors for a sales force, especially now that social media platforms make it easier than ever ...

Many businesses are lagging behind when it comes to meeting their potential customers’ needs online. Customers are switching between various sales channels, expecting seamless integration across touch ...

John Harris is the President of Digital Environment, specializing in strategic and experience planning. http://www.DigitalEnvironment.com To continue reading this ...

In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we are feeling machines that think.” Not only are we feeling, but Damasio’s study ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. To continue reading this content, please ...

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous ...

Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can ...