A child opens a box. He starts jumping and screaming with joy—not an unusual sound in the halls of Mattel’s headquarters where researchers test new toys. But this particular toy is a doll, and it’s ...

Toy company Mattel (behind such iconic brands as Barbie, Hot Wheels, American Girl, Fisher-Price, Thomas & Friends and more) announced the launch of Creatable World, a customizable doll offering that ...

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Mattel, the toymaker behind Barbie dolls and Hot Wheels cars, is now officially woke. The company has launched its first gender-inclusive dolls to encourage more creative play for girls, boys and ...

The brand Barbie made world-famous is branching out beyond the binary, offering a new world full of options for a society increasingly living beyond labels. On Wednesday, Mattel unveiled Creatable ...

Mattel release comes as toy companies retool products to align with fast-advancements in representation, inclusion and diversity Mattel is a 74-year-old company slowly taking on Gen-Z values. The ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced the global unveil of Creatable World™, a customizable doll line offering endless combinations all in one box. Creatable ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Mattel, the toy company behind Barbie, is looking to make doll play "more inclusive" with the launch of a new ...

Open up a child’s toy box and you’ll see a big difference between dolls coded as girls and those coded as boys. Even if they don’t have big breasts and tiny waists like Barbie, the "girls" will likely ...

Mattel has come a long way since it introduced the Barbie doll in 1959. On Wednesday, the toy company launched a line of gender-neutral dolls called Creatable World, where kids are invited to ...