Too much direct response marketing and personal selling, and no one is watering the tree. Too much brand advertising and public relations, and no one is picking the fruit. All parts of the promotion ...

Entertainment marketing outfit Create Advertising Group has hired Callie de Quevedo as SVP and Head of Integrated Marketing. In her new role, de Quevedo, who earlier in her career held public ...

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world. Today, marketers have more choices than ever ...