If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

ROCHESTER, N.Y. – The Lab: Creative Resource Center held its ribbon-cutting ceremony on Saturday. The center is a fully equipped creative event space, founded by Jordin Pickett, to provide a private ...

Before the event on Feb. 4, we asked for some advice from folks at Guess, Google and more on how to make it in the creative industry. By THR Staff It’s no easy feat trying to make it in the creative ...

Creativity thrives in collaborative environments. In cooperative atmospheres, creative people may further develop their talents, build valuable career networks, find support and even hold one another ...

The pandemic made virtual events a staple of marketers’ outreach. By now though, audiences expect a lot more than another screen-shared presentation deck. Event planners and marketers must transition ...

Event startups want to throw technology at the virtual event problem. But enterprise events were already broken. Better virtual events don't start with technology - they start with creative event ...