Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at ...

As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...

Bernbach was the ‘B’ in Doyle, Dane, Bernbach, the agency which revolutionised advertising in 50’s and 60’s America. Traditionally, ads were conceived by writers in their offices then pushed under the ...

Many of us are comfortable with the belief that analogy plays an important role in the creativity process. But the ongoing debate as regards the existence of mental imagery has some of us feeling ...

Many of us have already had our lives impacted in some way by the rise of AI, including those of us working in creative ...