Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...

With a sharp increase in ecommerce this year, packaging design has had to work harder than ever to get people’s attention. Here, Adam Ryan, head of packaging design competition Pentawards, identifies ...

In a fiercely competitive market, packaging can make an enormous difference in which beauty products do best. Here we examine how sustainability and influencer marketing is affecting the look and feel ...