From goggles down to socks, just about every ski or snowboard gear company is likely to tell you that their piece of equipment is the key to optimizing your skiing experience. But ask any ski or ...

Although bespoke footwear seems like a far-off luxury reserved for aristocrats from the 1800s or high-earning sartorialists from today, custom boots are still a thing — and you can get yourself a pair ...

TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc., a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced its partnership with custom ski boot ...

There is no piece of ski equipment more important than boots. Not clothes, not goggles, not even the skis themselves. Boots can make or break your ski experience, yet the vast majority of recreational ...

I blame Bode Miller for putting a bug in my ear about Surefoot Custom Ski Boots. When I interviewed the Olympic ski champion this year about his outdoor fashion brand, Aztech Mountain, and custom ski ...

Boots are the linchpin of your skiing setup for one simple reason: if they don’t fit properly, your technique will suffer. If you can’t find a boot on the shelf that conforms to the peculiarities of ...

Stumbling upon an outdated website usually means the domain’s been left for dead. I figured buildaboot.com — a joint project between White’s and Baker’s, the largest distributor of White’s, WESCO and ...