That is the real opportunity in front of brands right now: Not more engagement in the traditional sense, but a better ...

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies ...

Research highlights universal takeaways and regional preferences in consumer loyalty drivers across North America, Middle East–Africa, South America, Europe, and Asia–Pacific. VANCOUVER, British ...

As part of the NJBIZ Looking Ahead 2026 special feature, we asked industry leaders across New Jersey: How do you expect customer behavior or preferences to change in 2026? Read the Letter from the ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. When it comes to the customer experience (CX) and the desire ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The intersection of AI and ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Not all forms of customer loyalty are created equal. Long-standing Gartner research indicates a clear difference between decreasing the probability of customer defection on the one hand, versus ...

Fresh survey data on the home furnishings market from BigCommerce revealed consumer preferences for more sustainable products, a willingness to use new technologies and a demand for buy online, pick ...

The demographics of self-serve kiosk preferences reveal what customers want and need. A recent survey by Intouch Insight revealed nearly 20 percent of customers would choose a different fast-food ...