This week, Epiphany will unveil an updated CRM suite that will blend heretofore standalone marketing, sales, and service modules. The goal is to offer sales or service agents a full view of customer ...

Unified customer view or single customer view is also known as propensity modeling is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Customer data integration (CDI) unifies data from multiple sources, creating a complete and accurate view of customers. It’s how your favorite online store knows exactly what you’re looking for—even ...

A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our ...

Regulation-ready systems. A customer 360 complies with GDPR and privacy laws by reducing data duplication and simplifying data management. Unified customer view. A customer 360 links data across ...

Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...