Online privacy is complex, encompassing debates over law enforcement’s data access, government regulation and what information companies can collect. This chapter examines Americans’ perspectives on ...

Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Despite widespread concern, many consumers remain unsure how to protect their personal data as breaches continue to rise Consumers say protecting their personal data is a top priority but many aren’t ...

Austin, Texas – The landscape of digital marketing is experiencing a significant transformation as data privacy laws become more stringent and third-party cookies are gradually eliminated from major ...

INDIANAPOLIS (CONSUMER REPORTS) — They promise discounts on gas, groceries, and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy.

Pennsylvania could soon join the growing list of states to enact comprehensive data privacy laws, and businesses that operate in PA must take note. Earlier this month, the commonwealth’s House passed ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...