Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Valued at over $104.2 billion, the creator economy, as ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

When we blindly follow only the numbers in our business or career, disaster is not far. Real performance at work comes from ...

Marketing has evolved dramatically, driven by the convergence of creativity, technology, and data. Once separate, these forces now work in harmony to create personalized consumer experiences that ...

Data is one of the most exciting sectors to be involved in at the moment. We’ve just spent two years poring over graphs and statistics about the pandemic, and many industries are about to embark on ...

Human creativity is the crux of innovation, spurring inventions that have shaped the world as we know it. From the first stone tools to generative artificial intelligence (AI), we have continually ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer ...

As the tidal wave of data grows at hyperspeed, it threatens to crush creativity. Great and unusual ideas are being mercilessly pulled out to sea until they become so watered down, they’re ...

This post was created in partnership with Intuit SMB MediaLabs The rise of modern small and midsize businesses-digitally savvy, creator-led, and growth-minded-is reshaping how brands think about scale ...

Data. Stories. Creativity. At Adobe’s Summit 2016 last week, John Mellor, the company’s vice president of strategy, spoke to attendees about the connection between data and creativity in the session ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...