Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Though artificial intelligence (AI) has been a background ...

An expert in the economics and measurement of advertising, Bradley Shapiro is professor of marketing and the True North Faculty Scholar at Chicago Booth. His research focuses on empirical industrial ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...

Design impactful campaigns and shape powerful brands across traditional and digital media, driven by real-world projects and strong industry ties. Smartphones, smart tech, data capturing, social media ...