As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

Yesterday, we asked industry leaders to describe programmatic buying – and today we explore programmatic selling. Publishers are reviewing and implementing solutions that address opportunities around ...

Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things.

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

2015 has been eventful for the advertising industry in India on many counts. Keeping this in perspective I would like to call 2015 the year of MCP — Measurement (or the lack of it), e-Commerce and ...

Will share the findings from a new research report in the session, "Don't Get Left Behind: The Programmatic Revolution Starts Now," during the Spring HR Technology Conference. Programmatic job ...

Are you a print subscriber? Activate your account. By Ilyse Liffreing - 1 hour 6 min ago 1 hour 27 min ago 1 hour 50 min ago By Adrianne Pasquarelli - 1 hour 52 min ago By George P. Slefo - 2 hours 8 ...

India's developing digital ad business is witnessing a new debate - better reach vs cheaper impressions. This debate is crucial as the market for programmatic advertising in India is expected to make ...

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...