The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with ...