In an April 14 2016 decision a French court of first instance held that Auchan’s Community Trademarks SIMPLY and SIMPLY MARKET were descriptive terms and therefore invalid and rejected Auchan’s unfair ...

What is a descriptive name? a name, company trademark, or logo that vividly describes what a company does or the product and services a company renders to people. A descriptive name is common among ...

If an asserted unregistered trademark consists solely of descriptive terms, there is a greater onus on UDRP complainants to present concrete and convincing evidence of acquired ...

What is BABY-DRY - a trade mark for talcum powder, compact tumble-dryers, rain hoods for prams or nappies? Hub. J Harmeling looks into the complicated and changing world of descriptive marks in Europe ...