There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

As we start the New Year and put this crazy year of 2020 behind us, we need to buckle down on direct mail planning. The strategies we started in 2020 and were then forced to drastically change because ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Ashley is the Marketing Director of Mailing.com, which supports the direct mail marketing programs for many popular U.S. brands. At many companies, digital marketing and direct mail might as well ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...