The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The pandemic has had an impact on practically every business and significantly influenced the marketing industry and global advertising. B2B marketing trends have evolved to reflect market behavior ...

If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now. As Blake from the classic Broadway production ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. The world of media and brand response marketing has evolved ...