Stay on top of what’s happening in the Bay Area with essential Bay Area news stories, sent to your inbox every weekday. The Bay Bay Area-raised host Ericka Cruz Guevarra brings you context and ...

Percentages come in handy in understanding anything from sports to news and of course, shopping. However, around 80% of the population struggle with understanding percentages. Animator Josh Kurz ...

Opinions expressed by Entrepreneur contributors are their own. We have several clients who use discounting price as a way to attract and retain customers and/or to make a particular product or service ...

If you think that getting an extra half-size lotion for free is better than getting lotion that is 35 percent cheaper, you're wrong. Those two discounts are roughly equivalent. But a new study found ...

Sometimes shops offer discounts in the form of a percentage. If the shop is offering 25% discount then we would work out 25% of the original price. We would then subtract the answer from the original ...

People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...