I've been tracking the same cart at Old Navy for the past two weeks. My prices have changed dramatically.

Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

Sony continues to test its controversial new dynamic pricing system for PlayStation 4 and PlayStation 5 users, this time ...

It appears Sony's dynamic pricing system is real, and the results are confounding as new reports suggest that some ...

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...