Text messaging that connects teens with sexual health educators is effective for delivering sexual health information, according to a recent study in The Edward R. Murrow College of Communication at ...

Researchers found online messaging can be an effective tool for delivering follow-up care in a timely fashion to patients suffering from depression, according to a study published in the Journal of ...

The University of Chicago Medicine saw improvements in gylcemic control, user satisfaction and resource utilization after implementing a text message-based monitoring program for the organization’s ...

A study published in Management Science shows that question-and-answer messaging can significantly increase curiosity, drive topic-specific information seeking and, in some cases, promote healthier ...

We live in an age in which videos are a dominant communication medium. This has roots in the emergence of broadcast TV many decades ago, but has surged as a result of advances of digital technology.

People in a Weight Watchers program who received motivational and reminder text messages lost an average of 4.5 pounds more in a 12-week period than those who were left to their own volition, a newly ...

Warning messages travel under a variety of names, including fear appeals, threat appeals and risk communication. As a communication scientist who has studied warning messages for 40 years, I’ve ...

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...