April 19, 2017; Washington D.C.-- NPR has been named the 2017 Harris Poll EquiTrend News Service Brand of the Year. NPR received the highest equity score among a subset of brands evaluated in the News ...

Five Guys is America’s favorite burger chain, according to Harris Poll’s 30th annual EquiTrend study. For the second year in a row, the fast casual burger chain won Harris’s “burger brand of the year.

The Keurig(R) Vue(R) V700 brewer, part of the Keurig(R) single cup system that has been recognized as the "Brand of the Year" in the coffee maker category in the 2013 Harris Poll EquiTrend(R) Equity ...

Blue Cross Blue Shield was named the 2011 Harris Poll EquiTrend® Health Insurance Brand of the Year for the second consecutive year. The second and third ranked health insurance companies, HealthNet ...

NEW YORK, May 10, 2010 (BUSINESS WIRE) -- TIAA-CREF is the highest-ranked brand for trust in the financial services and insurance industries, according to a national brand equity survey released by ...

Consumer opinion of non-burger restaurants is increasing while the brand equity of most burger restaurants is flat. Those are among the findings of the 2011 Harris Poll EquiTrend study. The study ...

Honda has had a rough go as of late, with reduced sales in 2011 due to production shortages as a result of the earthquake and tsunami in Japan. Prior to that, there were criticisms of the new 2012 ...

It takes a long time to build a trusted brand, and that trust can be lost in one fell swoop of a hack attack. Just ask Target, which suffered a massive data breach last year affecting millions of ...

When it comes to dining out, millennials prefer to satisfy their taste buds at quick and convenient eateries like Five Guys, The Cheesecake Factory, and Chick-fil-A, according to a new study from The ...