Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the outside, it may seem like marketing, sales and data fit perfectly under one ...