If you're an event marketer, you'll agree that the past couple of years have been a crazy ride, with new challenges, hurdles and curveballs. However, you've figured out a way to not only sustain the ...

Partnership will apply AI-powered behavioral analytics to understand how audiences interact with experiential environments. SAN DIEGO, CA / ACCESS Newswire / March 18, 2026 / Experiential marketing ...

In recent months, generative AI has significantly impacted various industries, prompting leaders to explore new tools and navigate this transformative landscape. As they weigh their options for ...

Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the ...

ROCKVILLE, MD / ACCESSWIRE / November 6, 2024 / Brands across the Fortune 1000 are leaning into experiential marketing for 2025, according to Event Marketer Magazine's EventTrack-the largest, most ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

There has been much speculation over the years regarding the longevity that trade shows and face-to-face events will have in future marketing programmes due to reduced corporate spend on such ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Event Marketer was founded in 2002 to serve the information needs of strategic brand-side marketers across the spectrum of experiential marketing. Today it is the world's largest information resource ...