Mobile commerce has risen rapidly, growing by 40% in 2017 alone. Not only does spend on mobile account for 60% of all ecommerce spend, spend on mobile now accounts for 6% of total retail sales ...

You may have heard of geofencing by now – but what is it, and how can your organisation benefit from the technique? Let’s take a look at some of the key vendors and why it might be useful for your ...

Today, digital technologies dictate the rules of customer engagement. Small businesses often face an uphill battle in this ...

Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing.

How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging. Advances in technologies like GPS and RFID are enabling a new wave of digital ...

A tool that monitors your location and immediately alerts authorities could either be a public-health carrot or an authoritarian stick. Even if it were to end today, the COVID-19 crisis will leave an ...

As we look toward 2024, the intersection of technology and quick service is characterized by strategic integration, operational efficiency, and enhanced customer experiences. In the quick-service ...

The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

Do you often find yourself scrolling through your photo gallery, wondering where that breathtaking sunset or memorable moment was captured? Android smartphones provide a simple solution – photo ...

The global geofencing market size was US$ 1.25 billion in 2021. The global geofencing market is forecast to grow to US$ 7.4 billion by 2030 by registering a compound annual growth rate (CAGR) of 24.9% ...