One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...

Most, if not all, of you have probably heard of the 3 pillars of communication: ethos, logos, and pathos. Here are examples of how ethos, logos, and pathos are used in our daily communication: An ...

On Monday, I woke up with a sound bite from Oprah Winfrey on my clock radio. An excerpt of her acceptance address for the Cecil B. DeMille Award for outstanding contributions to entertainment at the ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...