Managing your brand’s reputation is a balancing act. Companies must be constantly poised to both respond effectively to crises and proactively build consumer trust. In my last article on common ...

It’s not hard to find examples of the cost of poor reputation management. Twitter may be a particularly outrageous case. After all, destroying much of a 44B$ asset in less than a year ought to be ...

The importance of online reputation management (ORM) has increased to previously unheard-of proportions in today’s digital world. The internet has become a double-edged sword: it provides several ...

Reputation management is the art and science of shaping public perception to build trust and loyalty. In today’s digital era, where opinions are shared instantly and permanently, maintaining a ...

In the business world, how a company is perceived can have a dramatic impact on its performance. The erosion of consumer trust, a dampening of investor desire to provide financial support and an ...

Welcome back to Reputation Management! Here we reveal the underbelly of ordinary automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real customer ...

Welcome back to Reputation Management! We are again revealing the underbelly of local automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real ...

Discover what reputational risk is, how it impacts businesses, and learn from a real-world example at Wells Fargo that ...

Defamation is the act of communicating false statements about a person that injures their reputation. Legal protections for a person’s reputation go back to common law and were well developed over the ...