In other words, when viewing a page, a human is watching the entire page while drawing the letter "F". This was done for 232 subjects, and it seems that we will look at the page at a phenomenal rate ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about content-first design, download the free e-book Web UI Design for the Human Eye: Content ...

It’s not surprising that the first paragraph on a web page is the one part that gets read the most. And that’s not just because the Internet has done away with whatever little attention span we have ...