Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience OAKLAND, Calif.--(BUSINESS WIRE)--The Big Game is here, and e.l.f. (NYSE: ELF) is making a new ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, announces a new year-long partnership with Flau’jae Johnson, ...

E.l.f. Beauty recently signed a definitive agreement to acquire celebrity skincare brand Rhode, founded by Hailey Bieber, in a $1 billion megadeal. The agreement includes $800 million of consideration ...

F.L.Putnam Investment Management acquired three independent RIAs collectively totaling $1.25 billion in managed assets, pushing its assets under advisement above $10 billion. The additions include ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50%. Tarang Amin, CEO of the cosmetics company, said its new Bronzing Drops serum has been wildly ...

When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly ...

Fast-growing Los Angeles beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands e.l.f. Beauty has signed a definitive agreement to acquire rhode, a ...

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as ...