Formula 1 (F1) has increasingly partnered with more accessible retail brands as part of a broader strategy to attract younger ...

Add Yahoo as a preferred source to see more of our stories on Google. After announcing a new partnership in January, Adidas and the Mercedes-AMG Petronas Formula 1 Team have launched their debut ...

The limited-edition capsule combines 2000s football with Formula 1 style.

Add Yahoo as a preferred source to see more of our stories on Google. Disney is going full throttle into Formula 1. As part of the newly announced multi-year “Fuel the Magic” collaboration between the ...

Founder and designer Kristin Juszczyk sat down with WWD to discuss the brand's new race-day ready fashion capsule.

A look at the presence for major brands at the Miami race weekend.

The Mercedes Formula 1 team has unveiled the new 2026 Silver Arrows adidas collection ahead of the new season. "A legacy that never fades," the official website of the Brackley outfit reads.

As the pinnacle of motorsport, Formula 1 has long been associated with glitz, glamour and glory — and, more often than not, impossible moments. Timed to the celebration of the sport’s 75th anniversary ...

Disney is going full throttle into Formula 1. As part of the newly announced multi-year “Fuel the Magic” collaboration between the two global powerhouses, Disney Store is debuting its first F1-themed ...