Facebook had a great set of earnings it presented last week. They continue to show an incredible financial trajectory which the company has been on for the last 18 months. After stumbling out of the ...

Exhortations to install apps are likely a significant chunk of Facebook's advertising revenues, and now they're poised to become an even bigger factor in the social network's future. Today, two months ...

Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to ...

As Facebook's email indicates, the company will be deleting these auto-synchronized photos for users that don't install the moments app. "If you want to keep your [number] photos, download moments and ...

When app developers want to advertise to gain new users, they usually turn to Facebook. In fact, Facebook is the "largest platform for app marketing," according to a new analyst note issued by Citi on ...

An icon in the shape of a lightning bolt. Impact Link Mobile app installations have become the latest battleground in the competition between Google and Facebook. Google is starting to let some ...