New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Chipotle Mexican Grill on Monday announced the next evolution of Chipotle Rewards alongside a fully redesigned in-app experience, now available in the U.S. and Canada (excluding Quebec). Anchored in a ...

Yes, there is such a thing as a free lunch. Fast food restaurants love to entice hungry customers with offers of free food, from complimentary shakes to free fries. Most reward you just for ...

Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

Major restaurant chains are rolling out expanded loyalty programs, app-exclusive discounts, and limited-time offers to attract budget-conscious customers. Chipotle, Whataburger, Dave’s Hot Chicken, ...

Jimmy John’s has revamped its loyalty program and changed its name from Freaky Fast Rewards to JJ Rewards. The new system offers 10 points for every dollar spent at the chain, which can be redeemed ...