As a squishy collector, there are more than just Needoh Nice Cubes out there.

First there were the fidget spinners, then the squishies, then the pop toys, then the faux game controllers, bendable this-and-thats and a number of other hand-held items that my kids could manipulate ...

Gen Z has found a new, aesthetically pleasing answer for incessant anxiety: ‘panic pouches’ filled with soothing items to ...

Eat your plushy heart out, Labubu — there’s a new hot toy in town. NeeDoh is a line of squishy, brightly colored toys made by ...

For all the digital tools and AI-guided apps that can help us navigate our mental health and wellbeing, you can't get there without spending time away from screens. Or, in the more succinct language ...

NeeDoh squishes have taken over social media, sparking an in-person hunt and demand for the toys that the brand's leadership says is unprecedented.

A surge in 3D-printed Pokémon collectibles, from magnetic card binders to Pokéball fidget clickers, reflects the broader boom in customizable sensory toys. Makers are blending nostalgia with tactile ...

Have you ever wondered why some people naturally fidget when they are engaged in a task? It turns out there’s a scientific explanation. Fidgeting is a common behavior driven by a combination of ...