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Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Google’s Matt McDonald will be speaking at CTV Connect on March 13-14 in New York. Click here to register. Ten years ago, YouTube was just a place to watch video clips. To keep up with changing ...

Following a recent Adalytics report that concluded that a large majority of YouTube video ads served by Google through its TrueView platform violate Google’s own standards for placing ads on ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

X started rolling out a new ad format on the platform this week that evades disclosure of who the advertiser is, and whether the post is even an advertisement at all. Users reported seeing this ...

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, ...