Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

As we approach the reality of reach and frequency programs in the marketplace from companies like Atlas DMT and Nielsen NetRatings, the subject of frequency capping keeps coming up. It has been the ...

Sometimes in marketing and advertising you have to put out a question and admit that you're not the best-placed person to answer it, but it's worth asking all the same. As Samsung is crowned the most ...

Eliminate wasted ad spend Fix the frequency problem Break down platform silos Improve viewer experience (and brand perception ...

Innovid, an independent software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear and digital, has announced the launch of Harmony ...