Luna, an AI bot, is the owner and operator of a retail store in San Francisco. Is this the future of retail?

I walked into a store recently and stood still, not because I was confused, but because the experience genuinely moved me. The space felt like it understood me. The lighting was warm but purposeful.

“We would love to [open retail stores], but only if we can have a truly differentiated idea,” said Jeff Bezos, CEO of Amazon, in a recently published article. When even Amazon’s Jeff Bezos is ...