Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

During Apple's earnings call this week, company officials talked about a lot more than just financials. They also offered insights into the company's AI strategy. Apple covered a lot of ground ...

Neural implants, AI agents, facial devices, robots: Where exactly will Apple be headed in the decades to come? I take some guesses with a futurist friend. I started with CNET reviewing laptops in 2009 ...

Apple is preparing to redefine its product lineup by integrating OLED display technology into its flagship devices. This transition, planned to unfold between 2026 and 2028, represents a significant ...

Apple has discontinued the Mac Pro computer after years of offering customers a chance to get a more powerful Mac experience. The Mac Pro saw the transition to Apple Silicon chips several years ago, ...

Apple is set to bring built-in privacy screen technology to future MacBooks within the next three years, according to a report from market research firm Omdia (via Ice Universe). The technology Apple ...

Apple, the California-based technology company, announced this week it would be expanding its Houston-based facility to begin U.S. production of its Mac mini computers. According to Apple, this ...

Across those five decades, Apple has repeatedly redefined what a personal computer looks like, from beige boxes and Bondi Blue CRTs to fanless ultraportables and super ...

Apple officially confirmed the discontinuation of the Mac Pro, marking a major shift in its product strategy. The move signals a transition away from traditional high-end desktops as Apple focuses on ...

Apple’s Mac Pro is no more, as the desktop tower-shaped computer has been removed from its online store. According to a confirmation from Apple to 9to5Mac, the brand has discontinued the Mac Pro with ...