The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The long-running ads for the ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

This article has been updated. Geico launched a series of YouTube videos this week featuring two talking kittens, the infamous talking gecko, and YouTube celebrity Numa Numa Guy, who generated more ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

I liked your article on presidential first pitches. Question, though. Kennedy was left-handed, but the picture showed him throwing right-handed. Did his left arm hurt? Of course, Obama and Clinton are ...