Microsoft Gaming CEO Asha Sharma recently said in a memo to staff that Xbox Game Pass has become too expensive for players ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...