"A reset of how we show up as a brand." ...

"This is an Xbox" marketing campaign was met with severe backlash. The brand is course-correcting with new Xbox chief Asha Sharma leading the charge.

Microsoft's controversial Xbox marketing beat "This is an Xbox" was ended soon after new CEO Asha Sharma came on board.

Microsoft Gaming’s new Asha Sharma recently confirmed that the company is already working on its next-generation console, which is currently being called internally as ‘Project Helix’. Yes, all the ...

TL;DR: Microsoft's Windows 11 Xbox App includes a Gaming Copilot AI assistant that captures and analyzes PC gaming via screenshots to train its AI models. Users should review and disable these ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional ...

TL;DR: Microsoft Gaming CEO Phil Spencer retires after nearly 40 years, succeeded by Asha Sharma, a leader without a gaming background. Sharma commits to prioritizing quality games, supporting Xbox as ...

Microsoft's Xbox Partner Preview broadcast featured 19 upcoming games from third-party developers, with 14 of them set to ...

Microsoft Gaming CEO Asha Sharma confirms the next-generation Xbox, codenamed Project Helix, will run both Xbox and PC games, ...

Perhaps the biggest announcement was that Hades II is finally coming to the Xbox and PS5 next month. But while the rest of ...

After years of limited gaming support on Windows 11 ARM devices, Microsoft has officially expanded the Xbox app to be fully available on all ARM-based Windows 11 PCs. That means laptops and tablets ...

Stranger Than Heaven, The Expanse, Stalker 2 and more.