Generation X is one of the biggest beauty spenders, and brands are paying attention.

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Artificial intelligence or AI is no longer a future concept—it's already shaping how we work, learn and live. But enthusiasm for AI isn't evenly distributed across age groups. Gen Zers and millennials ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Baby boomers—those born between 1946 and 1964—are increasingly being ...

“Historians will definitely skip our generation,” is a phrase commonly uttered in the TikTok comments under videos of Gen Z handling the trials of the modern world with elatedly unhinged energy. Think ...

Gen X Americans are caught in the middle—supporting aging parents and adult children alike. And while many have built up home equity, a lack of time is pushing them to swap square footage for a better ...

Members of Gen Alpha are too young to drive themselves to a store or open up a credit card in their own names—but that hasn’t stopped them from spending nearly as much as the gross domestic product of ...

Gen Z versus millennial investing trends: What is each generation buying in 2026? A Motley Fool survey of 2,000 individual investors in the U.S. reveals that Gen Z and millennials — whose ages span ...

For many members of the baby-boomer generation, personal finances have improved with time and asset appreciation. Baby boomers seemed to have it easier than other generations: They benefited from the ...

What today's younger investors can learn from their parents, and vice versa Gen Z members may not be buying houses - but they're investing like no generation before them. Generation Z get mocked at ...

So many people claim that Gen Z is the laziest generation ever. While it might seem like just an opinion, there is some data that could suggest it’s actually a fact, including how much time this ...

Gen Z is living the paycheck-to-paycheck twenties lifestyle—splurging on high rent costs and dishing out 99-cent ramen noodles. Yet in just a decade, they’ll be the most powerful economic force. Only ...