Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Starting something new often brings a mix of excitement and ...

Are consultation fees an important first step to qualify leads, or do they keep your ideal client at arm’s length? Two ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

I was going on four professional coffee dates and averaging one new client a week, and it’s thanks to these four guiding principles. I developed the habit of reviewing four intentions, which we called ...

Landing that first client feels like a major milestone. The project details are ironed out, the scope is clear, and both parties are ready to move forward. But before any work begins, there's one ...

This is a response to the unemployment rate being the highest since 2021, in part due to an uncertain economy, and the adoption of AI and automation altering industry dynamics. The shift is also ...

Goals are the backbone of good financial planning, which is why we so often talk about helping clients make the most of them. Identifying SMART goals (that is, goals that are specific, measurable, ...

With corporate layoffs on the rise, a growing number of professionals are launching their own consulting startups. But competition is fierce and finding that first client can be a challenge. One of ...