Utilized by 97% of news sites, Google Analytics is the most popular tool to track analytics. Used alone, however, it doesn’t show how readers engage with a website. Newsrooms can improve their ...

A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and behavior analysis. A typical consumer now owns an average of 3 ...

During numerous conversations I’ve had with great journalists, publishers, and content professionals, I’ve found on the whole they don’t really like wasting too much time with numbers, let alone spend ...

Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help ...

Google Analytics remains one of the most straightforward tools to use for data analysis. With the advent of big data, a company can use Google Analytics to comb through its massive data stores to get ...